("we", "us", "our") provides landscaping and turf services. This Privacy Policy explains how we collect, use, share, and protect personal information, and your rights. By using our website, services, or providing information to us, you agree to the practices described here.

We collect information you provide and information collected automatically:
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1. Contact & identity: name, email, phone number, postal address, billing/shipping address.
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2. Service details: appointment dates/times, property details, service preferences, and photos of the property.
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3. Payment & transactional: payment card data, billing information, invoicing history (payment processors may store card data).
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4. Communications: messages, emails, call/text logs, customer support records, SMS consent, and opt-out status.
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5. Technical & usage: IP address, device identifiers, browser, cookies, analytics, pages visited.
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6. Marketing preferences and consent records.
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7. Sensitive/regulated data only when necessary and with explicit consent (e.g., health information if provided for accessibility requests).

1. Provide, manage, and improve services (scheduling, service performance, billing).
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2. Communicate appointment confirmations, reminders, updates, service follow-ups, invoices, and customer support.

3. Send transactional and marketing messages where you’ve consented.Process payments and prevent fraud.

4. Comply with legal obligations and enforce our terms.For analytics, business operations, and improving our website and services.

1. By providing your phone number, you consent to receive SMS/text messages and automated calls from Eternaturf to confirm or remind you of appointments and for other service-related communications. Messages may include appointment confirmations, reminders, status updates, and occasionally promotional offers if you opt in.

2. Message frequency varies by service needs (typically appointment confirmations and reminders).

3. Carriers’ message and data rates may apply.

4. You may opt out of marketing texts any time by replying STOP, following instructions in the message, or contacting us (see Contact Information). Opting out of marketing will not prevent service-related messages (appointment confirmations/reminders) unless you specifically revoke all message permissions; you can request to stop all non-essential text.